Posted on December 19, 2005
Offering another incentive for holiday shoppers to use SuperPages.com’s array of helpful shopping resources, Verizon launched its "We Know the Holidays Around Here" promotion this season. Created by TM Advertising, SuperPages.com’s advertising agency of record, the campaign rewards users for conducting searches, writing user reviews, referring friends to the site, printing coupons and downloading the SuperPages.com toolbar. Print, radio and online advertising support the promotion that will run through January 1, 2006. Campaign spending is estimated at $4 million.
"From planning holiday parties to finding the perfect present, we know how hectic the holidays can be," said Eric Chandler, president of Verizon SuperPages.com. "We love the idea of rewarding consumers this holiday season for using SuperPages.com to find the best online and offline shopping information."
The promotion gives SuperPages.com users weekly chances to win cash and prizes, including a grand prize of $25,000. On Jan. 6, the Grand Prize winner will be selected and can choose $25,000 in cash or a combination of special relaxation prizes such as a beach vacation, a personal chef for a week, carpet cleaning, maid service for a year or a one-year gym membership. In addition, SuperPages.com will give away $500 weekly to 25 lucky users.
Online ads will run on Web sites including American Greetings, AOL, Daily Candy, Discovery, E! Online, IBS, IMDB, Integrent, MSN Remnant, MSN Targeted, Real/Rolling Stone, Scripps (FoodTV/HGTV/DIY), The Onion, Weather and WeatherBug.
"SuperPages.com has helped people with holiday planning and shopping for more than 10 years," said James Hering, director of integrated marketing for TM Advertising. "The new holiday promotion rewards consumers with sweepstakes entries, while they find services and products to make the holiday season complete."
The "We Know the Holidays Around Here" promotion will give away more than $100,000 in cash and prizes. Consumers should visit www.holidaypromotion2005.com for details about the promotion.
Verizon Information Services, a division of Verizon Communications Corp. (NYSE:VZ), is the nation’s most advanced provider of yellow pages and related shopping information. It has $3.6 billion in revenues from products including: Verizon Yellow Pages print directories; Verizon SuperPages.com (www.superpages.com), the nation’s best Internet directory and a leading online shopping resource; and the SuperPages On the Go information directory offered through Verizon Wireless Get It Now services and on other wireless carriers. The company is the largest publisher of Hispanic directories in the U.S. and the first to provide a Hispanic online shopping resource (www.superpages.com/espanol).
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