Posted on April 7, 2006
The DFW Interactive Marketing Association (DFWIMA), one of the largest interactive marketing groups in the nation, recognized the best interactive creative of 2005 last night at the Four Seasons Resort and Club Dallas at Las Colinas in Irving, Texas. TM Interactive took home "Best of Show" for Fossil’s NCAA "Are You Fan Enough," in addition to winning four other awards for interactive marketing excellence. This year’s winners are:
Most Effective Email Campaign
InSite Interactive for Ylang 23
Most Effective Integrated Marketing Campaign
TM Interactive for Nationwide Insurance "30 Ways Life Comes at You Fast"
Most Effective Online Marketing Strategy
Click Here for KIWI Express Shine Sponge
Most Effective Use of Online Creative
TM Interactive for Fossil’s NCAA "Are You Fan Enough"
Most Effective Customer Acquisition Promotion:
TM Interactive for AA.com Direct Channel Booking
Most Effective Viral Marketing Program
Nokia 6102 Soundboard
Most Effective Use of the Internet for Public Relations
Slingshot for Greyhound Elevated
Most Effective Promotion of an Interactive Product or Service
Click Here for Travelocity IMV
Most Effective Online Brand Experience
Click Here for AMD Madagascar DVD
Most Effective Non-Profit Campaign
TM Interactive for Planet Cancer
Most Effective Multicultural Campaign
Slingshot for Greyhound Vibe
"Last night’s award show was the best one to date with a sell-out crowd of more than 350 people, and truly speaks volumes to where interactive marketing is headed," said James Hering, president of DFWIMA. "The Metroplex is producing some of the best interactive creative in the nation and we’re thrilled that we can recognize such talent."
DFWIMA established EIMA to recognize DFW companies and individuals who demonstrated thoughtful leadership, superior execution and innovation in the field of interactive marketing.
The judges were Dr. Patricia Alvey of Southern Methodist University; Justin Archer of Moxie Interactive; David Bluestein of Interactive Internet Solutions; John Durham of Carat Fusion; Joel Krieger of THINK Interactive; Joel Lunenfeld of Moxie Interactive; Stephen Marino of Ogilvy Public Relations Worldwide; Rich Marks of R/GA; Amy Messenger of Ogilvy Public Relations Worldwide; Michele Piernick of Spirit Airlines Christine Schmidt of AOL Media Networks; Cory Treffiletti formerly of Carat Fusion; AJ Vernet of Klipmart; and Andy Vogel of the Milwaukee Journal Sentinel, Inc.
The awards show was presented by AOL Media Networks, with executive sponsors Google, MSN, PointRoll and Yahoo! Organizations from across the DFW Metroplex will compete in 13 entry categories. Table sponsors include Alamo Studios, Drive PM, SpecificMEDIA, Undertone Networks, IAC Advertising Solutions, Advertising.com, New York Times Digital and Washingtonpost.Newsweek Interactive.
About DFWIMA
The DFW Interactive Marketing Association (DFWIMA) is a forum for interactive professionals in the Metroplex to share ideas and information among the professional, business and educational communities in order to define and develop interactive marketing industries and disciplines. Members or nonmembers can visit www.dfwima.org to register for the event or to find out more about DFWIMA.
Posted on April 3, 2006
Texas musicians are singing a new tune: promoting the Lone Star State. TM
Advertising, Texas Tourism’s advertising agency of record since 1998, recently
launched a new online campaign designed to promote travel to the state by using
the state’s legendary music as its own stage to communicate the breadth of
offerings available for vacationers. The Texas Music Office and the Economic
Development and Tourism Division in the Governor’s Office worked together with
TM to develop a newly designed music section featured on www.TravelTex.com, the
official Web site of Texas Tourism. The site, which features several well-known
Texas musicians, gives potential visitors a glance into the vast, diverse pool
of artists and their favorite hot spots around the state. Trish Murphy, known
most recently for her 2005 release entitled "Girls Get In Free," is the first
artist featured in the series.
"We know that more than 2.5 million
visitors visit our Web site every year - 8,000 per day," said Julie Chase,
tourism director in the Office of the Governor. "Texas is known for its
tremendously talented and diverse music scene, and we wanted to tap into that as
a means to promote the state. The idea of featuring Texas musicians on our site
is a great way to reach potential visitors."
Other featured artists
include Charlie Robison, Drew Kennedy, Los Lonely Boys, Lee Ann Womack and Bob
Schneider among others. To get more familiar with the artists, visitors are able
to read a question and answer section devoted to each artist’s idea of what they
feel is the best and most true Texas experience. Additionally, there are artist
biographies,concert schedules and links to purchasing their
albums.
"Texas has a rich history of producing some of the most talented
musicians in the world," said James Hering, director of integrated marketing for
TM Interactive. "What better way to help promote the state of Texas than to
highlight its large and diverse pool of incredibly talented musicians. Our new
Texas music feature on Tourism’s site allows people to not only connect with the
state in a fun, entertaining way, but allows the artists to talk about his or
her Texas roots and favorite spots in Texas."
Due to the rise and
importance of online marketing to the travel category, Texas Tourism continues
to increase its online budget, spending an estimated $2 million. The campaign
also uses its long-time tag line, Texas It’s like a whole other
country(r).
"Texas is an epic, romantic, exciting place that gives a
songwriter all the inspiration she could ask for," Texas Artist Trish Murphy
said. "It’s no coincidence that compelling music, along with food, cultural
diversity, and powerful history, is a treasure unique to Texas that visitors
should know about and explore. As musicians in Texas we thrive on new audiences;
it’s exciting to know someone in the crowd is hearing you for the first
time."
About Texas Tourism
The Texas Office of the Governor, Economic
Development and Tourism promotes Texas as a premier travel destination and
supports statewide tourism. Tourism is one of the largest industries in the Lone
Star State, employing nearly 500,000 Texans. In 2004, travelers spent $44.4
billion in Texas. Travel expenditures generated $3.1 billion in state and local
taxes. For more information on Texas travel events and vacation destinations or
for a FREE Texas State Travel Guide, visit www.TravelTex.com.
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