Posted on July 11, 2005
IgoUgo.com, one of the most popular travel communities on the Web, announced today that it has hired TM Interactive to spearhead its integrated marketing communications services. The agency will handle online creative, media planning and buying, and paid search management for the award-winning IgoUgo. TM Interactive was selected following an informal creative and strategic review of national agencies.
"We were drawn to TM Interactive based on its innovative creative and extensive experience with online travel,” said Jim Donnelly, Vice President of Marketing for IgoUgo. “We were impressed with TM’s stellar work for clients like American Airlines and Texas Tourism, and we’re very excited about how this new partnership can help us to build our brand recognition in the U.S."
TM Interactive’s first assignment will be to immediately implement paid search engine marketing support and develop new online advertising work expected to break in early fall.
"We are very excited to be working with IgoUgo, a growing community of more than 350,000 passionate travelers” said James Hering, director of integrated marketing for TM Advertising. “With the burgeoning trend of consumer-generated content, IgoUgo has set itself apart, creating a community for travelers to freely share their travel experiences, seek honest advice and find like-minded people."
About IgoUgo
IgoUgo is one of the most popular online travel communities in the world. Its 350,000 members - all passionate travelers - share firsthand travel experiences, advice, and photos, with candid tips and inspiring stories covering more than 4,100 destinations. Site users can search by keyword to find reviews by like-minded travelers, as well as destination guides and helpful links. Members can easily contact one another to ask questions, exchange information, and build friendships without geographic bounds. And in return for writing reviews, IgoUgo members accrue valuable points redeemable for gift certificates, frequent-flier miles, and other rewards. IgoUgo has garnered top industry honors, including a Webby Award for "Best Travel Site in the U.S.," a "Top Travel Site" ranking from USA Today, and "Best Travel Community" and "Top Travel Site" commendations from Yahoo Internet Life.
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