Best Friends Animal Society

Campaign Strategy / film / Design

“Fix at Four” is an initiative designed to create awareness of the proper age at which dogs and cats should be spayed or neutered and help reduce the staggering numbers of unwanted pets killed in shelters each year. Over 50% of the more than 70,000 puppies and kittens born in the U.S. each day are the result of accidental litters, primarily due to confusion as to how young pets can become sexually active. The campaign was created by Best Friends Animal Society as a part of their ongoing mission to bring about a time when there will be No More Homeless Pets.