Temerlin McClain, a full-service advertising agency and part of the Interpublic Group of Companies, announced today that it is rebranding itself as TM Advertising, but will be referred to as TM. The name change is one of several initiatives symbolizing the agency’s evolution. TM, housed in a newly redesigned building that mirrors the agency’s culture, is now defined by a new logo, Web site, new-business unit, new leadership and significant new hires tapping top creative talent from across the nation. The agency’s new Web site will now reside at www.tm.com.

“You evolve or you become extinct. We’re simply practicing what we preach to clients every day,” said Jim Ferguson, chairman and chief creative officer of TM. “Our people are energized by the evolution of the agency. Our clients are benefiting with great ideas and great new work. I love the new twist on the name.”

With the arrival in October 2003 of Ferguson, who brings more than 200 national and international creative awards and is responsible for creating the well-known McDonald’s “Nothing But Net” campaign featuring Larry Bird and Michael Jordan, the agency has attracted new creative talent, including Wade Alger, Andy Mahr, Jay Russell and Scott Brewer. In addition, the agency has recently created a business unit called Link, which is dedicated to nontraditional communications and design and is headed up by Todd Tilford, creative director at TM. The name change also encompasses the award-winning interactive team, which will now be known as TM Interactive.

“This is just one of many evolutions that our 70-year-old agency has been through,” said David Lyon, president of TM. “TM reflects our past while taking us into the future. Our new name is streamlined and simple. We’re looking forward to a new chapter in our agency’s history.”

TM has been through many evolutions spanning its history. Originally founded in 1934 as Glenn Advertising, the agency’s earliest accounts were service-driven businesses, including banks, automotive dealerships and utility companies. In 1973, the agency merged with Bozell & Jacobs, igniting more than 20 years of dramatic growth for the agency. Bozell & Jacobs was purchased, and in 1986, it became Bozell, Jacobs, Kenyon & Eckhardt, Inc. Most recently, in 1992, Bozell Dallas became Temerlin McClain.

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