Côtes du Coeur, one of the premier fine wine auctions in the world, has tapped TM Advertising to handle all of its advertising and promotional materials for its annual event in Dallas on March 31 at the Hyatt Regency Dallas. Created pro bono, TM has developed a new themeline for this year’s event centered on passion for heart and wine. A completely redesigned Web site was also created, and it launches this week and can be found at www.dallaswineauction.com.

“We have been extremely pleased with the high quality of the creative and the integrated marketing expertise of TM,” said Leslie Hearn, executive director for the American Heart Association. “We’re so thankful to have an agency partner as passionate and supportive as TM for this very important fundraiser for the American Heart Association.

The evening will feature cuisine from 12 of the finest celebrity chefs from Dallas that is specially paired with wine from 24 featured wineries; some include Bell Wine Cellars, Ken Wright Cellars, Egelhoff Wines, Merry Edwards Wines, Ramey Wine Cellars, Möet & Chandon, Hartford Family Winery and Vineyard 29.

Côtes du Coeur is the crème de le crème of fundraising events for the Southwest,” said James Hering, executive vice president and director of integrated marketing for TM Advertising. “We’re honored to be associated with this exceptional event that benefits research and funding for the American Heart Association.”

Attendees are by invitation only and include business and community leaders, wine industry leaders, wine collectors, select physicians and members of the medical community from Texas and the Southwest.

Founded in 1992, Côtes du Coeur is one of the premier fine wine auctions in the world and the largest event of its kind in the Southwest. Benefiting the American Heart Association, Côtes du Coeur has attracted more than 13,000 attendees and has raised more than $7.8 million for cardiovascular research and heart-health education programs.

About the American Heart Association
Since 1924 the American Heart Association has helped protect people of all ages and ethnicities from the ravages of heart disease and stroke. These diseases, the nation’s No. 1 and No. 3 killers, claim more than 925,000 American lives a year. The association invested more than $439 million in fiscal year 2003-04 for research, professional and public education, advocacy and community service programs so people across America can live stronger, longer lives. For more information, log on to www.americanheart.org.

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