American Airlines today introduced its second of two new TV, out-of-home and online video commercials of the We Know Why You Fly brand campaign. The new ad, called “Big Man,” touts American’s global route network with a story about a dedicated sports agent and his client.

Created and produced by TM Advertising, American’s long-standing agency of record, the piece was filmed on location in Buenos Aires and Shanghai – two of American’s international destinations – as well as in Dallas. The story includes a cameo appearance by Mark Cuban, owner of the NBA’s Dallas Mavericks, and traces a sports agent’s journey around the globe in his attempt to persuade professional basketball teams to sign his talented, yet socially-awkward client, Milos. The agent relies on American’s extensive international network and Business Class offerings, just like the millions of business travelers who fly American Airlines, a founding member of the oneworld® Alliance, each year.

“This new commercial illustrates American’s ongoing commitment to enhance the travel experience for our business travelers,” said Roger Frizzell, Vice President – Corporate Communications and Advertising for American Airlines. “The story is a fun way to let our customers know that we understand the effort they make for their clients, and how we play a part in that important journey.”

“We looked to create a different type of ‘We know why you fly’ moment that spotlights a hard-working business flyer,” said Bill Oakley, Group Creative Director for TM Advertising. “We believe that this is another way to creatively personify what American Airlines can do for its customers.”

The “Big Man” commercial will begin airing nationally this week. Both new commercials are available online at www.aa.com/whyyoufly or www.youtube.com/flyamericanairlines.

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