TM Advertising today announced it has been selected by Idearc Media LLC as the advertising agency of record following a national competitive creative and strategic review. TM Advertising will handle online and traditional advertising, as well as media planning and buying, and is responsible for marketing all of Idearc Media LLC’s products and services, including Superpages.com® and the Verizon® Yellow Pages. The first assignment includes a branding project among other early 2009 marketing initiatives.

“TM Advertising impressed us with their keen understanding of our marketing challenges and thoroughness of their strategic thinking,” said Sandy Henjum, Executive Vice President Transformation and Marketing, for Idearc Media LLC. “This is a time of transformation for us. TM helped uncover valuable consumer insights linked to our brand positioning. We’re excited and have begun developing these executions in close collaboration.”

More than 100 agencies were included in the review process.

“We’re thrilled to have won an incredible assignment against such tough competition,” said Tom Hansen, President of TM Advertising. “We look forward to helping further define Idearc’s overall brand strategy and helping grow their demographic reach through a variety of brand and industry-changing initiatives that will launch later this year.”

About TM Advertising

TM Advertising, headquartered in Dallas, with offices in Austin and Seattle, is an independently managed subsidiary of Interpublic Group (NYSE: IPG), one of the world’s largest marketing communications companies. Agency clients include the brands of American Airlines, Bell Helicopter, Discover Network, EDS, Group Health, Idearc Media LLC, Nationwide Insurance, Redhook Ale Brewery and Texas Tourism. For more information, please visit www.tm.com.

About Idearc Media LLC
Idearc Media LLC, a subsidiary of Idearc Inc., delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc’s multiplatform of advertising solutions includes Superpages.com®, Superpages MobileSM, Superpages Mobile SM for BlackBerry®, Switchboard.com, LocalSearch.comSM, Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, FairPoint® Yellow Pages, FairPoint® White Pages, FairPoint® Yellow Pages Companion Directories, and Solutions on the Move™ and Solutions Direct™ direct mail packages. For more information, visit www.idearc.com.

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