Côtes du Coeur, (pronounced Coat du Coor), the American Heart Association’s series of events that culminates in its annual black-tie gala, has tapped TM Advertising to handle all of its advertising and promotional materials.  Created pro bono, the creative in development will center around the theme of passion for heart and wine. To further support this effort, TM redesigned the Côtes du Coeur Web site, www.dallaswineauction.com, which went live today. 

The signature gala will be held in Dallas on Saturday, April 10, 2010, and features more than a dozen of Dallas’ finest celebrity chefs and 28 top national and international wineries.

“We’re thrilled that TM Advertising is partnering with us again for this important fundraiser for the American Heart Association,” said Nancy Wolff, Executive Director for the American Heart Association, Dallas Division. “We’ve been blown away with the high level of creativity and passion that TM has shown since we began working with them in 2005. We cannot thank them enough for their continued support, which has helped us raise millions of dollars for the American Heart Association.”

Proceeds from Côtes du Coeur go directly to the American Heart Association for cardiovascular research and heart-health education programs. During its 18-year history, the Côtes du Coeur gala has attracted more than 15,000 attendees and has raised more than $12 million.

“Côtes du Coeur is one of the best fundraising events in the Southwest,” said Bill Oakley, Group Creative Director and Managing Director of TM Advertising. “We’re honored to be associated with this exceptional high-level event that benefits research and funding for the American Heart Association.”

This year’s gala hosts a live auction of one-of-a kind experiences and a silent auction of more than 2,000 wines during an unparalleled dinner and wine-pairing event. Attendees experience multicourse fine dining created around a specific wine varietal for each dish. For more information, visit www.dallaswineauction.com.

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