TM Advertising and Texas Tourism were presented with one of 21 Shop America Salutes Innovation (SASI) Awards at the 13^th annual Shop America Tourism Conference held on January 13, 2010, at the Four Seasons Hotel in Las Vegas, Nevada. TM Advertising’s award entry for a print advertisement titled “Pamper Yourself in Texas” (shopping execution) won an SASI Merit Award in the category of destination management. Julie Chase, Texas office of the Governor, Economic Development and Tourism was on hand to accept the award.

“It’s an honor to be recognized by Shop America Alliance for our innovation and creative efforts on promoting the great state of Texas as a shopping destination,” said Chase. “We’re thrilled with the success of our long-running branding campaign and its outstanding results, and we look forward to continuing to build upon this momentum in 2010.”

“We are proud to have our work recognized with an SASI Merit Award,” said Drew Holmgreen, management supervisor for TM Advertising. “The state of Texas offers so many incredible vacation opportunities, and through our collaborative efforts with our partners at Texas Tourism, we’ve been able to create great successes in showcasing them.”

“TaxFree Shopping Texas,” one of Texas Tourism’s partners, also received a 2009 SASI Award for “The Power of Advertising to the International Shopper.”  This initiative capitalizes on the allure of Texas and the state’s provision to refund sales tax to international shoppers.  The Lone Star State is one of only two states that offers this business building tax arrangement.  “TaxFree Shopping Texas” highlights the state’s attractions, shopping venues, and tax free opportunities. The award was presented to Carolyn Petty, director of marketing for TaxFree Shopping, Ltd. for her work on the brochure.

For the complete list of SASI winners or more information on the conference, visit www.shopamericaconference.com. 

Shop America Alliance LLC is the exclusive travel trade organization representing more than 200 premier shopping tourism destinations, retailers, shopping centers, museum stores and outlets in North America. Founded in 1998, Shop America Alliance produces the annual Shop America Tourism Conference and SASI Awards, publishes Shop America magazine and markets more than 200 shopping, dining and cultural tours in 40 cities at shopamericatours.com, theculturaltraveler.com and through leading tour operators and travel partners. For more information visit shopamericatours.com or call 707-224-3795.

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