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Archive | March, 2010

New American Airlines Spots Created by TM Advertising Capture ‘Smart Traveler’ Perspective

22. March 2010

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Many of us have been there: running late for a flight, or stuck on a business trip with a co-worker who constantly repeats the same annoying catchphrase. And, it’s always nice to catch a break. The award-winning American Airlines “We Know Why You Fly” advertising campaign is introducing two new spots this week, called “Late Nate” [...]

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Digital Marketing Outlook – Society of Digital Agencies

21. March 2010

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SoDA 2010 Digital Marketing Outlook Executive Summary As the somber undertones of 2009 fade away, we move excitedly forward towards a year of promise, opportunity and rapid change. If the fiscal stars align, we’ll leave behind the worst economic downturn since the Great Depression and move into a new decade filled with anticipation of a stronger global [...]

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SuperMedia Backs Local Businesses Nationwide with SuperGuarantee Program; New Creative Via TM Advertising Complements Effort

1. March 2010

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Consumers across the country are finding and hiring local businesses easier and with more confidence, thanks to SuperMedia’s (formerly Idearc Media) SuperGuarantee® program. Free to consumers, the SuperGuarantee is a national consumer-oriented program designed to lower the risk with hiring local businesses such as contractors, plumbers, auto repair shops and thousands of other service based [...]

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