Other agencies short-listed in the Film category include Wieden, TBWAChiat, Mother, BBDO, Goodby, Crispin Porter, Droga5 and Deutsch.

The International Advertising Festival – Cannes Lions – is the world’s biggest celebration of creativity in communications. As the most prestigious annual international advertising awards, more than 24,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honoring the most creative film, film craft, print, outdoor, interactive, radio, design, sales promotion and  activation, and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas. The Festival is also the only truly global meeting place for advertisers and advertising and communication professionals. More than 8,000 delegates from 90 countries attend seven days of exhibitions and screenings, as well as more than 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

Connecting Real Life and theDigital WorldScan Tags from your mobile phone for instant access to information, websites, videos, reviews, and more.Sign in to Tag Manager to create or edit your Tags, manage Categories and view Reports.

via Microsoft Tag – Connecting Real Life and the Digital World using Mobile Barcodes!.

“The Effie winners are fantastic examples of advertising that not only exhibits creative excellence, but that actually works in the marketplace, which is what makes the Effies  so special,” said Becca Weigman, President/Managing Partner of TM Advertising. “TM Advertising is truly honored to be recognized with two Effies this year and to be among this year’s impressive list of winners.”

In 2006, TM Advertising captured a Bronze Effie for the American Airlines “We Know Why You Fly” campaign for effectiveness in the Transportation category.

The Effie Awards were introduced by the New York American Marketing Association in 1968 and have since expanded to 30 countries on five continents worldwide. For a complete list of Effie winners, visit www.effie.org.

About The Effie Awards
The Effie Awards honor the most significant achievement in marketing communications: ideas that work. Known by advertisers and agencies globally as the preeminent award in the industry, the Effies recognize any and all forms of marketing communication that contribute to a brand’s success. Any marketing medium is eligible for an Effie as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR and Paid or Unpaid Media. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Follow the @EffieAwards on Twitter and join the Effie Awards group on Facebook.

The new TV spots, called, “Thank You” and “Putting Them First,” aim to emotionally connect viewers with active military service members during their travels. The commercials will air beginning Memorial Day weekend.

“Support for U.S. troops and veterans runs deep at American Airlines,” said Roger Frizzell, American’s Vice President – Corporate Communications and Advertising. “Since World War II, when our first CEO, C.R. Smith, joined the Army Air Forces to oversee the wartime efforts of the nation’s commercial airlines, American’s commitment has never wavered. These TV spots are a way for all of us within the American Airlines family to say thank you – for your commitment, your dedication, your sacrifice and your service to the United States.”

Created by TM Advertising, American’s long-time advertising agency of record, the new 30-second commercials were filmed on location at Dallas/Fort Worth International Airport, one of American’s hubs.

“As always, our best work for American Airlines grows from their own operation. These TV spots allowed us to elegantly tell the stories of what happens countless times every day on their aircraft,” said Bill Oakley, Managing Director/Chief Creative Officer for TM Advertising. “They are a testament to American’s long-standing support and commitment to all the men and women in uniform.”

“Thank You” tells the story of a traveling solider – unfailingly polite and respectful, as is typical of military in uniform. As he begins his journey with American Airlines, he thanks everyone he meets, including the American employees who help him with self-service check-in, at the Admirals Club^®, and at the gate. As he boards the plane, a passenger offers him his window seat, and the soldier quietly replies, “I’m fine. But thank you, sir.” As the young solider exits the aircraft upon arrival, he begins to say thank you to the pilot, who stops him and says, “No … thank you,” – in an expression of thanks to every man and women in uniform for their service to the United States.

“Putting Them First” follows a young Marine, seated in a busy gate area prior to boarding a flight. As she is reviewing her documents, an American Airlines gate agent approaches the Marine to tell her the airline is pre-boarding military passengers. As the Marine makes her way to the gate, fellow passengers step aside, smiling and acknowledging her. She makes eye contact with an elderly veteran who rises, saluting her in perfect military form. She pauses, holds his gaze for a moment, then nods. As she boards the aircraft, viewers hear, “To those who put our country first, we’re honored to do the same for you.” 

The commercials close with an invitation to join American in its support of military/veterans as well as other key causes. This month, American launched its new “Join Us” website – www.aa.com/JoinUs – which houses information about several of American’s important causes, including military/veterans, Susan G. Komen for the Cure^®, children’s charities and other community efforts. Visitors to the Join Us website can learn more about American’s community relations programs and opportunities to support causes that are important to them.

“Thank You” and “Putting Them First” will begin airing Memorial Day weekend on selected national cable channels, including ESPN, ESPN 2, the History Channel and the Food Network. The spots will continue to air throughout the year to coincide with special observances, including the Fourth of July, Veterans Day and Thanksgiving. Both commercials can be viewed online at AA.com/JoinUs.

Veterans/military programs are a strong priority at American, reflecting the airline’s commitment to honor the bravery and dedication of those who serve the United States. More than 60 percent of American’s pilots and approximately 10 percent of all American and American Eagle employees are active military service members or veterans. American supports members of the military, veterans and their families in their communities as well as when they travel. Examples include special military airfares, support of non-profit organizations, and employee engagement in a wide variety of events and activities.

Amenities include:

• Priority boarding, including preferred seating and upgrades if available
• Waived baggage fees
• Complimentary Admirals Club admission for qualifying active members of the military
• Priority baggage delivery to the claim area

In her CMO post at RAPP, Weigman’s responsibilities included developing the company’s strategic growth and leading initiatives to accelerate innovation for clients through creative solutions inspired by data-driven insight.  At TM she will bring her business solutions experience to all of the agency’s clients and play a pivotal role in further developing TM’s  growth and brand. 

Said Weigman, “I am truly impressed by the culture that Dave, Bill and Byron have cultivated, where you can feel the smart, creative and client-centric DNA throughout the agency. I want to build on the great momentum of what they have already started.  We can all look forward to a lot of exciting things coming from TM.”

Weigman has over 20 years of experience in brand strategy, CRM and digital marketing, most recently at RAPP where she was Managing Director of the company’s Dallas and Chicago offices prior to being elevated to CMO.  Her leadership helped the agency become a leading direct and digital marketing powerhouse and the only CRM agency named to Ad Age’s 2008 Agency A-List. 

Previously, from 2001–2006, she was with Trahan Burden Charles, where she served as Executive VP, Strategic Planning & New Business, overseeing the multi-channel solution development across the company’s client roster.  Earlier, she led brand and direct-response efforts for agencies including Doner, Bozell Worldwide, Arnold and Tracy Locke.

Over the years, client responsibilities have spanned financial, travel, technology, fashion and retail categories,  including Bank of America, Hyatt Hotels, Enterprise Rent-A-Car, Best Buy, Luxottica, Amway Global, Direct Energy, Sprint/Nextel, Harrah’s, Caesars, Arby’s, Constellation Energy, Vanguard and SAP.

TM Advertising, headquartered in Dallas, is an independently managed subsidiary of Interpublic Group (NYSE: IPG), one of the world’s largest marketing communications companies. Agency clients include the brands of American Airlines, American Heart Association, Discover Network, HP Enterprise Services, SuperMedia and Texas Tourism. For more information, visit www.tm.com

The agency also brought home two additional EIMA awards; winner for “Most Effective Integrated Marketing Campaign” for SuperMedia and runner-up for American Airlines online brand campaign in the category for “Most Effective Online Brand Awareness Campaign.” More than 400 people were in attendance for the annual Dallas Fort Worth event.

EIMA was established by DFWIMA to recognize DFW companies that exhibit thoughtful leadership, superior execution and innovation in the field of interactive marketing.  For the complete list of this year’s EIMA winners visit www.dfwima.org/eima. 

The DFW Interactive Marketing Association (DFWIMA) is a forum for interactive professionals in the Metroplex that allows ideas and information to be shared among the professional, business and educational communities in order to distinguish and develop interactive marketing industries and disciplines.  Members and nonmembers can visit www.dfwima.org to register or learn more.

The award-winning American Airlines “We Know Why You Fly” advertising campaign is introducing two new spots this week, called “Late Nate” and “Win-Win,” that humorously capture these travel challenges and the ways American can make things better. Aimed at “smart travelers,” American’s advertising seeks to connect with passengers beyond the inside of the airplane to include the overall travel experience, from changing seats via AA.com Mobile to maneuvering through the airport.

“The ‘We Know Why You Fly’ campaign has always been about connecting with flyers through great stories that relate to our customers,” said Roger Frizzell, American’s Vice President – Corporate Communications and Advertising. “These new commercials effectively illustrate how American’s products and services can better help them navigate through their entire travel experience – no matter what the situation may be.”

Created by TM Advertising, American’s long-time advertising agency of record, and directed by renowned director Jim Jenkins of O Positive, the new 30-second spots were shot on location in the Dallas/Forth Worth Metroplex and New York City, two of American’s domestic hubs.

“Late Nate” features a likable businessman who, through no fault of his own, is notoriously late. The commercial tracks Nate throughout various stages of his life, from birth to the present day, where making a flight to an important business meeting is jeopardized by Nate’s perpetual tardiness. American Airlines comes to the rescue with Priority AAccess, allowing Nate to bypass long security lines at the airport and make his flight with plenty of time to spare.

“Win-Win” follows two traveling businessmen making sales calls as they take advantage of American’s extensive network. Although loved by his clients, one of the businessmen has become a little wearisome for his traveling companion, who has heard the same business cliché one too many times. This time, American Airlines saves the day with its AA.com Mobile “Change Seat” functionality, providing the hero traveler with a much-deserved break from his chatty associate.

“American Airlines advertising is always grounded in understanding how, and why, our travelers fly,” said Bill Oakley, Managing Director/Chief Creative Officer for TM Advertising. “Our work is based on simple, universal human truths. We wanted to create situations that business flyers would instantly identify with, like traveling with a difficult co-worker, the challenge of always being on time, or today’s obsession with connectivity and mobile technology in business.”

“Late Nate” and “Win-Win” will air nationally as well as in selected local markets. Both commercials can be viewed online at http://www.youtube.com/americanairlines.

The “We Know Why You Fly” campaign first launched in the fall of 2004. Since its debut, it has received numerous international and domestic creative awards, including a Cannes Lion from the 55th Cannes International Advertising Festival, the world’s most prestigious advertising competition.

SoDA 2010 Digital Marketing Outlook

Executive Summary

As the somber undertones of 2009 fade away, we move excitedly forward towards a year of promise, opportunity and rapid change. If the fiscal stars align, we’ll leave behind the worst economic downturn since the Great Depression and move into a new decade filled with anticipation of a stronger global job market that will inevitably be fueled by new and innovative business models. Digital will surely be at the core of this evolution.

via Digital Marketing Outlook – Society of Digital Agencies.

The nationwide SuperGuarantee program and branding campaign, “We Make it Easy to Spot the Good Guys,” supports the one-of-a-kind initiative, which first launched last spring. To further support this successful program, TM Advertising, SuperMedia’s advertising agency of record, is getting set to launch the second round of “Good Guys” creative. The new creative presents SuperMedia as the advocate for small businesses and the alternative to other local search options. “Spotting the Good Guys” campaign components consist of TV, radio, out-of-home, online, and a Facebook and Twitter presence.

“We are a source of confidence, a connection to indispensable services and genuine advocates of local businesses,” said Scott W. Klein, chief executive officer of SuperMedia Inc. “As the first in the industry to stand behind the services of its advertisers, consumers have greater reason to trust SuperMedia and our SuperGuarantee partners. For the first time in many years, we are seeing an upward trend in the possession and usage of our top 100 SuperYellowPages^® directories. We’ll continue with our SuperGuarantee program even long after the economy bounces back.”

The new creative continues to feature heroic service providers wearing yellow capes, while visually demonstrating the importance of hiring the “Good Guys.” The storylines range from a broken-down school bus to a high school football game that loses power; the situation is fixed flawlessly by one of the SuperGuarantee businesses. Three 30-second spots and a half dozen 15-second spots were produced and will run on network, national cable and key local markets. The commercials are available online at http://www.superpages.com/superguarantee/tvcommercials.php.

“The SuperGuarantee is one of the boldest and most unique initiatives that a brand has launched in decades,” said Bill Oakley, managing director and chief creative officer of TM Advertising. “SuperMedia truly is the advocate for local small- to medium-size businesses across America, and they have the numbers and success stories to prove it.”

The SuperGuarantee program is simple. Consumers select a participating SuperGuarantee client and register the service in advance through Superpages.com. If a consumer is not satisfied with the service provided by a participating SuperGuarantee business from the SuperYellowPages, Superpages.com or SuperpagesDirect^® direct mail products, SuperMedia will work to resolve any issues or, if unable to resolve the issue, will reimburse the consumer up to $500 of the cost of labor for the service. For more information on participating businesses and the SuperGuarantee, visit www.superpages.com/superguarantee.

Follow SuperMedia on Twitter (@SuperMedia) and become a fan on Facebook.

Follow Superpages.com on Twitter (@Superpages) and become a fan on Facebook.

About SuperMedia, Inc.

SuperMedia LLC (“SuperMedia”) (NASDAQ:SPMD) is the advertising agency for local small to medium sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results.

SuperMedia’s advertising products and services include: the SuperGuarantee^® and SuperTradeExchange® programs, Verizon® Yellow Pages, FairPoint® Yellow Pages, Superpages.com®, EveryCarListed.com®, Switchboard.com^SM, LocalSearch.com^SM, Superpages Mobile^SM and SuperpagesDirect® direct mail products. For more information, visit www.supermedia.com.

About TM Advertising

TM Advertising, headquartered in Dallas, is an independently managed subsidiary of Interpublic Group (NYSE: IPG), one of the world’s largest marketing communications companies. Agency clients include the brands of American Airlines, American Heart Association, Discover Network, HP Enterprise Services, Sport Chalet, SuperMedia and Texas Tourism. For more information, visit www.tm.com.

 ###

“It’s an honor to be recognized by Shop America Alliance for our innovation and creative efforts on promoting the great state of Texas as a shopping destination,” said Chase. “We’re thrilled with the success of our long-running branding campaign and its outstanding results, and we look forward to continuing to build upon this momentum in 2010.”

“We are proud to have our work recognized with an SASI Merit Award,” said Drew Holmgreen, management supervisor for TM Advertising. “The state of Texas offers so many incredible vacation opportunities, and through our collaborative efforts with our partners at Texas Tourism, we’ve been able to create great successes in showcasing them.”

“TaxFree Shopping Texas,” one of Texas Tourism’s partners, also received a 2009 SASI Award for “The Power of Advertising to the International Shopper.”  This initiative capitalizes on the allure of Texas and the state’s provision to refund sales tax to international shoppers.  The Lone Star State is one of only two states that offers this business building tax arrangement.  “TaxFree Shopping Texas” highlights the state’s attractions, shopping venues, and tax free opportunities. The award was presented to Carolyn Petty, director of marketing for TaxFree Shopping, Ltd. for her work on the brochure.

For the complete list of SASI winners or more information on the conference, visit www.shopamericaconference.com. 

Shop America Alliance LLC is the exclusive travel trade organization representing more than 200 premier shopping tourism destinations, retailers, shopping centers, museum stores and outlets in North America. Founded in 1998, Shop America Alliance produces the annual Shop America Tourism Conference and SASI Awards, publishes Shop America magazine and markets more than 200 shopping, dining and cultural tours in 40 cities at shopamericatours.com, theculturaltraveler.com and through leading tour operators and travel partners. For more information visit shopamericatours.com or call 707-224-3795.