American Airlines today unveiled a new brand campaign, marking an important milestone in the company’s market positioning. American’s first such initiative in more than a decade, the program includes a new tagline, “We know why you flyK.” The campaign is built around American’s nearly eight decades of flying passengers around the world, and the deep understanding [...]
Continue reading...Monday, May 17, 2004
Subaru of America, Inc., the only car company that features Symmetrical All-Wheel Drive as standard equipment on every vehicle in its product line, today announced it will launch its latest ad campaign May 19, as part of its largest marketing investment in the history of the brand. The new ads are part of an integrated [...]
Continue reading...Friday, April 30, 2004
Temerlin McClain, a full-service advertising agency and part of the Interpublic Group of Companies, announced today that it is rebranding itself as TM Advertising, but will be referred to as TM. The name change is one of several initiatives symbolizing the agency’s evolution. TM, housed in a newly redesigned building that mirrors the agency’s culture, [...]
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Friday, July 30, 2004
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