The 30-second commercials are fun, light-hearted vignettes that illustrate the “why” of business flying, from escaping a teambuilding seminar, to racking up AAdvantage^® miles, to finding the ideal business travel companion. The new spots can be viewed online at AA.com/WhyYouFly, and will soon be airing locally in spot markets and on national cable channels.

“These advertising spots are a continuation of a successful campaign,” said Roger Frizzell, American’s Vice President – Corporate Communications and Advertising. “They’re entertaining, while still being informative. They are business oriented, but we believe leisure travelers as well will be able to identify with the messages, along with stories that will bring smiles to their faces.”

The commercials were created by TM Advertising, American’s longtime agency of record and partner in creating the “We Know Why You Fly” brand positioning in 2004. TM and American developed the new ads using feedback gathered during several months of consumer research.

“The idea of these commercials is to connect with the business flyer in a meaningful way,” said Shep Kellam, Creative Director for TM Advertising. “We want them to immediately understand and identify with the situations and find real humor there.’We Know Why You Fly’ has always been about connecting with the flyer, but the target here is more specifically business flyers and communicating that we understand what they do everyday.”

“EDS is pleased to have TM Advertising as our global creative agency of record,” said Maureen McCaffrey, vice president, EDS Global Marketing. “We look forward to capitalizing on their impressive creative talents and believe TM is uniquely qualified to help EDS achieve our brand and advertising goals.”

TM’s first assignment will be to develop a new advertising campaign featuring the strength of the EDS brand and its value to clients. The campaign will premiere early next year.

“We’re excited and proud to have been chosen as EDS’ worldwide creative agency of record,” said Tom Hansen, president of TM Advertising. “EDS is a world-class brand that has played an integral role in helping many of the world’s greatest companies for more than 45 years. We’re looking forward to shining a light on that valuable role and driving great momentum and growth throughout the global marketplace.”

About EDS
(NYSE: EDS) is a leading global technology services company delivering business solutions to its clients. EDS founded the information technology outsourcing industry 45 years ago. Today, EDS delivers a broad portfolio of information technology and business process outsourcing services to clients in the manufacturing, financial services, healthcare, communications, energy, transportation, and consumer and retail industries and to governments around the world. Learn more at eds.com.

“We have been extremely pleased with the high quality of the creative and the integrated marketing expertise of TM,” said Leslie Hearn, executive director for the American Heart Association. “We’re so thankful to have an agency partner as passionate and supportive as TM for this very important fundraiser for the American Heart Association.

The evening will feature cuisine from 12 of the finest celebrity chefs from Dallas that is specially paired with wine from 24 featured wineries; some include Bell Wine Cellars, Ken Wright Cellars, Egelhoff Wines, Merry Edwards Wines, Ramey Wine Cellars, Möet & Chandon, Hartford Family Winery and Vineyard 29.

Côtes du Coeur is the crème de le crème of fundraising events for the Southwest,” said James Hering, executive vice president and director of integrated marketing for TM Advertising. “We’re honored to be associated with this exceptional event that benefits research and funding for the American Heart Association.”

Attendees are by invitation only and include business and community leaders, wine industry leaders, wine collectors, select physicians and members of the medical community from Texas and the Southwest.

Founded in 1992, Côtes du Coeur is one of the premier fine wine auctions in the world and the largest event of its kind in the Southwest. Benefiting the American Heart Association, Côtes du Coeur has attracted more than 13,000 attendees and has raised more than $7.8 million for cardiovascular research and heart-health education programs.

About the American Heart Association
Since 1924 the American Heart Association has helped protect people of all ages and ethnicities from the ravages of heart disease and stroke. These diseases, the nation’s No. 1 and No. 3 killers, claim more than 925,000 American lives a year. The association invested more than $439 million in fiscal year 2003-04 for research, professional and public education, advocacy and community service programs so people across America can live stronger, longer lives. For more information, log on to www.americanheart.org.

In this newly created role, Johnson will be responsible for creating customer experiences that engage the emotional appeal of the brands in the agency’s client portfolio – leveraging TM’s established leadership in advertising, interactive and new media to provide clients with truly integrated solutions.

“Our main focus is on innovation and employing a cross-discipline approach to marketing and the ability to invent new ways to reach customers, which is why we’re creating new posts like this one to maximize results for our clients,” said Tom Hansen, president of TM Advertising. “We’re excited that Paige has joined our team. She brings a wealth of niche and icon brand marketing expertise to the table, and we know that her extensive car and luxury marketing experience will be an essential and valuable asset to the agency.”
Most recently, Johnson was director of communications for Just Marketing International (JMI) in Indianapolis, the global leader in motorsports marketing. She worked with a range of clients to help maximize their investments in motorsports through events/promotions, interactive and public relations.

Prior to joining JMI, Johnson managed public relations for Bentley Motors Inc., where she played a key role in setting the Bentley brand vision and product launch communications, Johnson managed Bentley’s experiential events, branded entertainment and sponsorship activities in conjunction with its various luxury brand partners.

Johnson also spent 10 years at Ford Motor Company in a variety of communications roles – ranging from manager of an interactive/web team, to product launch manager for the icon 2005 Mustang, to public relations manager in the company’s Global Marketing and Design areas.
“Advertisers are realizing  more and more that the 30-second spot is in many cases no longer a viable outreach solution on its own,” said Johnson. “As the consumer landscape becomes more fragmented and more dependent on interactive modes of communication, brands need to look for a wider variety of ways to engage customers that complement advertising. That’s why customer experiences – or ways for customers to touch and feel or experience the facets of a brand – will become a very important part of client solutions. I love what Tom and Jim are creating at TM – a truly integrated, cross-discipline approach to marketing.”

Paige holds a B.A. in English from the Hillsdale College and an M.A. in Literature from Washington University.

“Dave is a unique talent with tremendous passion for great work, and he brings more than 20 years of experience in shaping and evolving some of the top brands in the country,” said Jim Walker, chief creative officer of TM Advertising. “I’ve had the great pleasure of working with Dave over the last several years and am confident that he will be an invaluable asset to the agency, to our clients and to the work.

Weaver has a rich history in advertising, having worked on some of the world’s leading brands at top agencies across the country. His past brand experience includes adidas, Alaska Airlines, Chick-fil-A, Clif Bar, Fox Sports Network, Hewlett Packard, MGM, Nissan, Nestle and T-Mobile. As planning director at TBWA/CHIAT/DAY in Los Angeles, Weaver was the strategic architect behind the global positioning for Nissan’s successful SHIFT campaign, which garnered multiple EFFIEs. Prior to CHIAT, he was planning director at WongDoody in L.A. and Seattle where he won a Gold Lion for a L.A. Dodgers campaign.

“I believe people are the true selling point of any organization,” said Weaver. “TM is home to tremendous talent and a shared mind-set across all disciplines about seeking new, relevant ways to reach consumers, and the development of ideas that build brands and businesses. The opportunity to work with this passionate team that has all the pieces in place was an offer I couldn’t refuse.”

“This is an exciting time here, and we’re thrilled that Bob is joining us,” said Jim Walker, chief creative officer for the agency. “I’ve known Bob since he came to Seattle from Fallon in the mid-’90s. He’s exactly the type of talent who will help us continue to reinvent the way we work and help us build on the tremendous momentum that we’ve created in the last couple of months.”

“My passion is working at an agency that constantly works to break the boundaries of traditional advertising,” said Brihn. “The agency Jim and Tom Hansen have put together is built specifically to challenge conventional thinking. TM represents an evolving agency model that host tremendous creative talent, great digital and strategic resources and a mind-set about seeking new ways of doing things that is almost obsessive.”

Brihn started his career in 1986 at Fallon where he worked on brands such as Porsche, Lee Jeans, Time magazine and Gilbey’s Gin. He also spent time at other Minneapolis shops including Carmichael Lynch and Campbell Mithun where he worked on Harley-Davidson, Samuel Adams and Schwinn. Brihn also had a stint at Cole & Weber in Seattle where he served as executive creative director. He has earned honors from the One Show, Cannes, the Art Directors Club of New York, Communication Arts and D&AD.