The signature gala will be held in Dallas on Saturday, April 10, 2010, and features more than a dozen of Dallas’ finest celebrity chefs and 28 top national and international wineries.

“We’re thrilled that TM Advertising is partnering with us again for this important fundraiser for the American Heart Association,” said Nancy Wolff, Executive Director for the American Heart Association, Dallas Division. “We’ve been blown away with the high level of creativity and passion that TM has shown since we began working with them in 2005. We cannot thank them enough for their continued support, which has helped us raise millions of dollars for the American Heart Association.”

Proceeds from Côtes du Coeur go directly to the American Heart Association for cardiovascular research and heart-health education programs. During its 18-year history, the Côtes du Coeur gala has attracted more than 15,000 attendees and has raised more than $12 million.

“Côtes du Coeur is one of the best fundraising events in the Southwest,” said Bill Oakley, Group Creative Director and Managing Director of TM Advertising. “We’re honored to be associated with this exceptional high-level event that benefits research and funding for the American Heart Association.”

This year’s gala hosts a live auction of one-of-a kind experiences and a silent auction of more than 2,000 wines during an unparalleled dinner and wine-pairing event. Attendees experience multicourse fine dining created around a specific wine varietal for each dish. For more information, visit www.dallaswineauction.com.

I would imagine this is worth checking out. Now who’s going to give me tickets to see it?

“TM Advertising impressed us with their keen understanding of our marketing challenges and thoroughness of their strategic thinking,” said Sandy Henjum, Executive Vice President Transformation and Marketing, for Idearc Media LLC. “This is a time of transformation for us. TM helped uncover valuable consumer insights linked to our brand positioning. We’re excited and have begun developing these executions in close collaboration.”

More than 100 agencies were included in the review process.

“We’re thrilled to have won an incredible assignment against such tough competition,” said Tom Hansen, President of TM Advertising. “We look forward to helping further define Idearc’s overall brand strategy and helping grow their demographic reach through a variety of brand and industry-changing initiatives that will launch later this year.”

About TM Advertising

TM Advertising, headquartered in Dallas, with offices in Austin and Seattle, is an independently managed subsidiary of Interpublic Group (NYSE: IPG), one of the world’s largest marketing communications companies. Agency clients include the brands of American Airlines, Bell Helicopter, Discover Network, EDS, Group Health, Idearc Media LLC, Nationwide Insurance, Redhook Ale Brewery and Texas Tourism. For more information, please visit www.tm.com.

About Idearc Media LLC
Idearc Media LLC, a subsidiary of Idearc Inc., delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc’s multiplatform of advertising solutions includes Superpages.com®, Superpages MobileSM, Superpages Mobile SM for BlackBerry®, Switchboard.com, LocalSearch.comSM, Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, FairPoint® Yellow Pages, FairPoint® White Pages, FairPoint® Yellow Pages Companion Directories, and Solutions on the Move™ and Solutions Direct™ direct mail packages. For more information, visit www.idearc.com.

]]> http://www.tm.com/blog/index.php/2009/03/11/tm-advertising-wins-idearc-media-llc-account/feed/ 0 http://www.tm.com/blog/index.php/2009/01/27/tm-advertising-hires-account-planners/ http://www.tm.com/blog/index.php/2009/01/27/tm-advertising-hires-account-planners/#comments Tue, 27 Jan 2009 19:36:30 +0000 TM Advertising http://www.tm.com/blog/?p=471 TM Advertising today announced that it has hired three new account planners to the agency’s planning department. Kristen Knape joined as an associate planning director. Prior to TM Advertising, Knape was the lead strategic planner at Moses Anshell in Phoenix. Her other agency experience includes stints at Cramer-Krasselt and GSD&M. Another new addition, Kristin Kline, joined the agency in December as an account planner. Kline most recently was with Publicis where she worked on accounts including Denny’s, Sauza, Curves and GlaxoSmithKline. Her other agency experience includes GSD&M and nFusion. Holly Gray has also joined the planning department as an account planner. Prior to planning, Gray was the agency’s new-business manager. Genevieve Polito will take over as TM Advertising’s new-business manager. Polito was an account executive on Superpages.com before joining the new-business team. All will report to Dave Weaver, chief strategic officer, who has been leading the agency account planning and new-business team for more than 18 months.

“These recent hires reflect the agency’s continuing commitment to the importance of strategic planning,” said Weaver. “Given the changing media landscape and state of the economy, our clients like American Airlines and Nationwide Insurance need solutions that transcend mere advertising to reach people – and to move them. The need in today’s challenging climate is to create heroic business ideas that move brands and businesses forward, while also changing the very culture that we live in. Given this need, our planning department is growing and we expect it to continue in 2009.”

“It’s great to be back in Texas and working with such a great agency,” said Knape. “This is a fantastic opportunity for me to come back to my roots and to join a growing department where there is a lot of latitude, and where every person will have an impact on what planning means for the agency.”

On Oct. 9th, TMA is holding the “First (Potentially) Annual Girl on Girl Arm Wrestling Tournament. That’s right, an all-female arm wrestling competition. A Battle of the Y Chromosome, if you will. And, for your sake, I hope you will because the winner will walk away with cash money, a bejeweled trophy belt and a final no holds barred match against Jason Neibaum. Yeah, that Jason Neibaum.

So what?

So how about a Secret Mystery Prize if you beat The Baum. You read that right. It’s a secret and a mystery. So sign up, it’ll be culture changing. Email ryan.durr@tm.com

A culture changing poster

“EDS is pleased to have TM Advertising as our global creative agency of record,” said Maureen McCaffrey, vice president, EDS Global Marketing. “We look forward to capitalizing on their impressive creative talents and believe TM is uniquely qualified to help EDS achieve our brand and advertising goals.”

TM’s first assignment will be to develop a new advertising campaign featuring the strength of the EDS brand and its value to clients. The campaign will premiere early next year.

“We’re excited and proud to have been chosen as EDS’ worldwide creative agency of record,” said Tom Hansen, president of TM Advertising. “EDS is a world-class brand that has played an integral role in helping many of the world’s greatest companies for more than 45 years. We’re looking forward to shining a light on that valuable role and driving great momentum and growth throughout the global marketplace.”

About EDS
(NYSE: EDS) is a leading global technology services company delivering business solutions to its clients. EDS founded the information technology outsourcing industry 45 years ago. Today, EDS delivers a broad portfolio of information technology and business process outsourcing services to clients in the manufacturing, financial services, healthcare, communications, energy, transportation, and consumer and retail industries and to governments around the world. Learn more at eds.com.

“We have been extremely pleased with the high quality of the creative and the integrated marketing expertise of TM,” said Leslie Hearn, executive director for the American Heart Association. “We’re so thankful to have an agency partner as passionate and supportive as TM for this very important fundraiser for the American Heart Association.

The evening will feature cuisine from 12 of the finest celebrity chefs from Dallas that is specially paired with wine from 24 featured wineries; some include Bell Wine Cellars, Ken Wright Cellars, Egelhoff Wines, Merry Edwards Wines, Ramey Wine Cellars, Möet & Chandon, Hartford Family Winery and Vineyard 29.

Côtes du Coeur is the crème de le crème of fundraising events for the Southwest,” said James Hering, executive vice president and director of integrated marketing for TM Advertising. “We’re honored to be associated with this exceptional event that benefits research and funding for the American Heart Association.”

Attendees are by invitation only and include business and community leaders, wine industry leaders, wine collectors, select physicians and members of the medical community from Texas and the Southwest.

Founded in 1992, Côtes du Coeur is one of the premier fine wine auctions in the world and the largest event of its kind in the Southwest. Benefiting the American Heart Association, Côtes du Coeur has attracted more than 13,000 attendees and has raised more than $7.8 million for cardiovascular research and heart-health education programs.

About the American Heart Association
Since 1924 the American Heart Association has helped protect people of all ages and ethnicities from the ravages of heart disease and stroke. These diseases, the nation’s No. 1 and No. 3 killers, claim more than 925,000 American lives a year. The association invested more than $439 million in fiscal year 2003-04 for research, professional and public education, advocacy and community service programs so people across America can live stronger, longer lives. For more information, log on to www.americanheart.org.

“Tricia is remarkably talented and a great addition to our team,” said Jim Walker. “Her extensive experience in both the automotive industry and nontraditional advertising will make her an invaluable asset to the agency.”

“It’s great to be in Dallas and working with such a tremendously talented and diverse team at TM Advertising,” said Desjardins. “Jim (Walker) and Tom (Hansen) have created an agency that’s truly integrated and one that support a cross-discipline approach to marketing. It made my decision to leave L.A. and move to Dallas for a new post an easy one.”

Desjardins is a graduate of Appalachian State University where she earned a B.S. degree in advertising and a minor in studio art. Following undergraduate school, Tricia attended the Creative Circus portfolio school in Atlanta.

TM Advertising, headquartered in Dallas, with offices in Austin and Seattle, is an independently managed subsidiary of Interpublic Group, one of the world’s largest marketing communications companies. Agency clients include the brands of American Airlines, Bell Helicopter, Discover Network, EDS, Fossil, Group Health, Krispy Kreme/ICON LLC, Nationwide Insurance, Redhook Ale Brewery, Superpages.com and Texas Tourism. For more information, please visit www.tm.com.

“I’ve known Max for years, given his Seattle roots, and have long admired his work and passion for this business,” said Jim Walker, chief creative officer for TM Advertising. “We’re thrilled that he’s joined us and know that his experience and talent will have a dynamic impact on the agency.”

A graduate of the University of Washington in Seattle, Godsil’s previous agency experience includes Borders, Perrin Norrander, BBDO in Los Angeles and Vitrorobertson of San Diego.

“TM has a lot of momentum right now. You can feel it in the halls. You can see it in the work,” said Godsil. “We’re in a unique position, geographically and otherwise. Not too many agencies have the ability to solve big, global problems – but from a creative boutique creative mind-set. The potential is really unlimited.”

Some notable pieces were tiny gliders and biplanes made from real dragonflies, childish, yet charming Basquiat-esque doodles of boats and elephants, a peacock sculpture made of thousands of brightly colored woodblocks and an oversized canvas declaring, “Pecker! sizzles (you) toward a spicy lifestyle.” Well, obviously. I can’t sizzle toward a spicy lifestyle without a little help.
This was the CADD Art Fair’s second annual showing. I’ll be sure to attend the third, and I encourage you to do the same. With a good friend and glass of wine, it makes for a pretty pleasant afternoon. For pictures and links to the galleries that showed at the Fair, visit caddallas.net.