The nationwide SuperGuarantee program and branding campaign, “We Make it Easy to Spot the Good Guys,” supports the one-of-a-kind initiative, which first launched last spring. To further support this successful program, TM Advertising, SuperMedia’s advertising agency of record, is getting set to launch the second round of “Good Guys” creative. The new creative presents SuperMedia as the advocate for small businesses and the alternative to other local search options. “Spotting the Good Guys” campaign components consist of TV, radio, out-of-home, online, and a Facebook and Twitter presence.

“We are a source of confidence, a connection to indispensable services and genuine advocates of local businesses,” said Scott W. Klein, chief executive officer of SuperMedia Inc. “As the first in the industry to stand behind the services of its advertisers, consumers have greater reason to trust SuperMedia and our SuperGuarantee partners. For the first time in many years, we are seeing an upward trend in the possession and usage of our top 100 SuperYellowPages^® directories. We’ll continue with our SuperGuarantee program even long after the economy bounces back.”

The new creative continues to feature heroic service providers wearing yellow capes, while visually demonstrating the importance of hiring the “Good Guys.” The storylines range from a broken-down school bus to a high school football game that loses power; the situation is fixed flawlessly by one of the SuperGuarantee businesses. Three 30-second spots and a half dozen 15-second spots were produced and will run on network, national cable and key local markets. The commercials are available online at http://www.superpages.com/superguarantee/tvcommercials.php.

“The SuperGuarantee is one of the boldest and most unique initiatives that a brand has launched in decades,” said Bill Oakley, managing director and chief creative officer of TM Advertising. “SuperMedia truly is the advocate for local small- to medium-size businesses across America, and they have the numbers and success stories to prove it.”

The SuperGuarantee program is simple. Consumers select a participating SuperGuarantee client and register the service in advance through Superpages.com. If a consumer is not satisfied with the service provided by a participating SuperGuarantee business from the SuperYellowPages, Superpages.com or SuperpagesDirect^® direct mail products, SuperMedia will work to resolve any issues or, if unable to resolve the issue, will reimburse the consumer up to $500 of the cost of labor for the service. For more information on participating businesses and the SuperGuarantee, visit www.superpages.com/superguarantee.

Follow SuperMedia on Twitter (@SuperMedia) and become a fan on Facebook.

Follow Superpages.com on Twitter (@Superpages) and become a fan on Facebook.

About SuperMedia, Inc.

SuperMedia LLC (“SuperMedia”) (NASDAQ:SPMD) is the advertising agency for local small to medium sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results.

SuperMedia’s advertising products and services include: the SuperGuarantee^® and SuperTradeExchange® programs, Verizon® Yellow Pages, FairPoint® Yellow Pages, Superpages.com®, EveryCarListed.com®, Switchboard.com^SM, LocalSearch.com^SM, Superpages Mobile^SM and SuperpagesDirect® direct mail products. For more information, visit www.supermedia.com.

About TM Advertising

TM Advertising, headquartered in Dallas, is an independently managed subsidiary of Interpublic Group (NYSE: IPG), one of the world’s largest marketing communications companies. Agency clients include the brands of American Airlines, American Heart Association, Discover Network, HP Enterprise Services, Sport Chalet, SuperMedia and Texas Tourism. For more information, visit www.tm.com.

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The obvious, Cannes is beautiful. But, if you haven’t been here, it’s surprisingly small, so when the Advertising Festival hits town, you see advertising people everywhere. It’s like one big ad agency with a bunch of tourists mixed in.

The Americans and the English especially like staying on the boulevard, in storied hotels like The Majestic, The Carlton, The Martinez and The Palais des Festivals. Big names, big hotels. Big histories. An apt metaphor for our traditional perception of where famous advertising comes from. But a lot of the work is coming from places a lot less traditional. (I’ll get to that later)

Yes, I stopped by the Carlton last night (no I’m not staying there), but the bar was humming. Saw friends from Cole & Weber United, caught up briefly with Michael McLaren and Matt Ross (McCann Worldwide Account Director and Managing Director of McCann San Francisco-hopefully here to pick up a lot of hardware for the Halo launch) and Michael Roth (you know, chairman of IPG and the guy on those ethics courses you probably still need to do). Headhunters mingle with creatives on the deck, and out-of-pitch live music plays on public docks across the boulevard. Companies from Getty Images to Microsoft sponsor everything along the waterfront. (It’s an advertising festival after all) Even Argentina is a brand here, with a sign proudly plastered across the festival hall. Groups break up and head for dinner, the restaurants are open air, and television screens show Italy and France playing soccer. You can hear the whole city groan and cheer when something happens. I don’t know how the match ended up (you can ask Oakley if you’re curious), but Italy was up 1-0 when I finally gave up watching.

But back to the festival. It’s hard to believe that not that many years ago, the US and England seemed to dominate, and the rest of the world came to watch and hopefully sneak a few Lions home. But the work is coming from amazing places, and when you look, you can see (and feel) the passion, and enthusiasm for the ideas and execution, in all mediums, from places like Johannesburg, Mumbai (heard of the agency FP7? Me neither, but they’re worth paying attention to), Seoul, Dubai and Sao Paolo (I don’t know what they’re drinking down there, but we should get some.)

Besides the media and cyber categories, one of the most interesting categories was the outdoor category. Our work for Nationwide “Coop’s Paint” was short-listed but no Lion. BBDO’s Voyeur won the Grand Prix, but there was a lot of cool work done in that category. Television and Cyber Lion shortlists will be announced later this week.

It’s inspiring to be around the work and the attendees here. Saw Bob Greenburg from RG/A present with the Chief of Brand Connections from Nike (very cool, but that’s a note in itself).There’s a common theme from the winners to the presenters. All it takes is powerful, simple ideas, elegantly but single-mindedly executed in surprising ways (and places). And there is definitely a trend toward work that involves the viewer, not just work that “inspires” them. More evidence that our positioning, “Ideas that Change Cultures” is spot on. And with new mediums, new technologies and new passionate people coming into our business, it’s an exciting time to be around. Time to raise our game. It’s going to be fun and a wild ride.

And Cannes is a reminder that sometimes you need to get out of the traditional places, do a little exploring and try something new.

Jim Walker, Executive Creative Director

“To win an OBIE is to be recognized as one of the best in the business,” said Nancy Fletcher, OAAA president and CEO. “The winners represent the pinnacle of creative achievement in outdoor advertising and OAAA is proud to recognize (agency name) with an OBIE.”

TM Advertising won the OBIE for its work on Nationwide’s “Spilt Paint” wallscape in downtown Columbus.

Judges for the 66^th Annual OBIE Awards examined 700 entries and 1200 images from around the world. Only 19 were recognized with OBIE awards, representing less than three percent of all entries.

For more information and to receive a high resolution image of this award winning campaign, contact Sarah Avery, public relations director, at 972-830-2267, or Jeff Golimowski, OAAA communications director, at (202) 833-5566.