TM Advertising is launching a new branding campaign for the Discovery Channel this week. “Let’s All Discover” is the new campaign and theme created by TM as a result of winning the assignment in a creative shoot-out this summer. The “Let’s All Discover” theme uses real people that have made various “discoveries” that resonate with [...]
Continue reading...Wednesday, July 30, 2008
American Airlines today introduced three new commercials as part of its award winning “We Know Why You Fly” brand campaign. The 30-second commercials are fun, light-hearted vignettes that illustrate the “why” of business flying, from escaping a teambuilding seminar, to racking up AAdvantage® miles, to finding the ideal business travel companion. The new spots can be [...]
Continue reading...Monday, October 22, 2007
TM Advertising today announced it has hired Paige Johnson as director of experiential marketing, a new position for the agency. Johnson’s extensive experience in brand management, event planning, promotion and public relations with some of the world’s most-recognized brands provides the requisite range in background for shaping the new position – which plays an important [...]
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Wednesday, July 30, 2008
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