Current Openings


Associate Media Director

Comms Planning/Media

Reports To: Chief Digital Officer & Chief Media Officer

Please send resume’s to Stephanie.Arnold@tm.com

 

POSITION SUMMARY:

In a world where media, technology and consumer behavior is changing rapidly, we need a new kind of thinking.  As technology drives integration and innovation, the ways in which we find meaningful connections with consumers must keep pace. 

The Associate Director is responsible for managing a team in developing, executing, and monitoring media plans for clients as well as developing and executing integrated communications plans.

Associate Directors are expected to be well-versed across the entire media landscape, including digital media channels. The ideal candidate is a creative and adaptive thinker who enjoys learning, taking on new challenges and shaping innovative strategic approaches, along with a collaborative spirit and can-do mindset.

 

KEY ACCOUNTABILITIES:

Media Planning/Buying Fundamentals

  • Partners with the team directors to develop the media and communications strategy

  • Oversees the media plan development and implementation across multiple projects and/or clients

  • Recommends targeted, innovative media tactics consistent with media strategies

  • Understands performance analytics as it relates to the campaigns and the client’s goals

  • Has a strong knowledge of the various syndicated research tools and internal systems used on a regular basis with the ability to teach and mentor the team

  • Develops and maintains relationships with clients at varying levels

  • Works closely with internal colleagues to support the account and ensure media is actively contributing to account growth and innovation

  • Insures best practices are applied across the team

  • Develops POVs based on client work and key trends surrounding technology, media and culture

  • Prepares and makes presentations to clients regarding media recommendations, ensuring buy-in

  • Reads the industry trades to remain knowledgeable concerning industry trends

  • Has a strong voice and vocalizes it with internal and external teams

  • Proactively shares with internal teams and clients, POVs and new opportunities for consideration

  • Develops training materials, helping to on-board new team members

  • Plans, directs, supervises, and coordinates work activities of their team including training and development

  • Works closely with the Director to ensure career development opportunities are made available for the team

  • Proactively participates in new business

 

Business Acumen

  • Ability to build the talent, tools and best practices to leverage insights into powerful communications strategies and ideas

  • Knows the client’s business and their marketing goals and objectives

  • Knows the clients’ industries well, including competitors, trends and other relevant information shaping the client’s business

  • Anticipates potential problems and/or issues and helps to resolve in a timely manner

  • Understands the role of media within the client/agency relationship

  • Represents TM, our clients, and the media team in a professional manner that demonstrates a high degree of integrity

 

Collaboration

  • Works closely with internal teams to guide the development and delivery of best-in-class work

  • Actively manages  a team instilling collaboration among colleagues

  • Partners with senior members of the media team, supporting new business efforts and other client projects, as needed

  • Fosters a strong rapport with account management and creative teams ensuring teams are educating one another and working as a cohesive group

  • Maintains strong relationships with external media partners, acting as a primary interface with the media community, vocalizing points of view in meetings

  • Listens and responds constructively to others’ ideas and points of view

  • Actively contributes to the agency culture, helping build the TM brand

 

PROFESSIONAL SKILLS, ATTRIBUTES AND EDUCATION:

  • Requires a Bachelor’s degree; preferably in advertising or marketing

  • Minimum of  seven years of experience in media planning, including four years supervisory experience

  • Understands the fundamentals of digital media, i.e. search, mobile, social, video

  • Excellent written and verbal communications and presentation skills, charisma and dynamic presence

  • Strong ability to present media materials to both internal and external audiences

  • Outstanding interpersonal and teamwork abilities, entrepreneurial spirit

  • Possesses strong time-management skills and the ability to manage a team and multi-task effectively

  • Experience working across multiple accounts with a diversity of category experience preferred

  • Fosters a team-oriented environment and recognizes the importance of building rapport with both internal and external partners

  • Moderate travel required and sometimes with little advance notice

  • Works to a high professional standard


Media Planner

Department: Media

Reports to: Manager, Media; Associate Director, Media; Group Media Director

Please send resume’s to Stephanie.Arnold@tm.com

 

POSITION SUMMARY:

The Planner is responsible for the day-to-day development of media strategy, planning, negotiating, buying and operating procedures across multiple media channels, including broadcast (radio, TV), OOH, print, and online (video, audio, display, mobile, search, social).

They will assist Managers and Senior Planners across all client needs, while simultaneously mentoring Associate Planners.

 

ASSUMED PRIMARY RESPONSIBILITIES:

Research

  • Understands and leverages the syndicated research tools available to the media team; helps to train Associate Planners and new team members to know when and how to use the tools (e.g., MRI, MIM, Mendelsohn & Scarborough).

  • Responsible for developing competitive evaluations, such as competitor spending by media channel, etc. (e.g., Kantar).

  • Analyze social platforms, identifying trends and apply insights to inform strategic recommendations

  • Develops points-of-view and evaluations of media opportunities.

Campaign Development

  • Forms strategic insights to be used in developing media plans, based off of demographic profiles, media usage habits from syndicated research tools, such as MRI, MIM, Mendelsohn, Scarborough and Facebook.

  • Develop KPIs for social media campaigns

  • Leads the compilation of media cost data through publisher RFI/RFPs and third party tools (e.g., SQAD). Organizes publisher proposals and negotiates buying currencies through applied media math (e.g., GRP/TRP, CPP, CPS, CPM, CPC, CPA).

  • Writes and develops tactical media plans with publisher selection rationale and illustrative elements.

  • Presents media recommendations and other media materials to internal audiences and, at times, to select clients.

Campaign Implementation, Optimization and Reporting

  • To be managed and updated throughout entire campaign lifecycle

    • Mentoring and aiding the Associate Planner while:

      • Creating buy authorizations for clients across all channels.

      • Entering buy details within the various agency operating systems to create insertion orders for publishers and other buying partners.

      • Effectively implementing and executing all social media campaigns.

      • Gather publisher information needed to compile spec sheets.

      • Executing meticulous digital trafficking through ad serving partners.

  • Manage social media budgets and campaigns

  • Works with media leadership to structure campaign tracking approach, adds higher level insights and actionable optimization recommendations to reporting, and ensures data accuracy of reports compiled by Assoc. Planners.

    • The Planner should demonstrate analytical thinking and have exceptional knowledge of third-party ad servers, Microsoft Excel, and other tools used for the compilation of reports.  Report examples include: delivery summaries, positioning summaries, DCM performance reporting, reach/frequency reporting, etc.

    • Create, monitor and report on paid social promotions

  • Works with Media Operations department to address any billing discrepancies, as needed.

  • Maintains an active role within all internal and external communication regarding assigned clients/campaigns, including: status meetings, cross-department interaction, publisher interaction, and select client interaction (asking questions, taking notes, following up with deliverable outlines, next steps, and timing).

Business Acumen and Approach

  • Embraces and attends all training opportunities provided, both internally and externally, to polish their understanding of planning, buying, and presenting.

  • Demonstrates an understanding of how the agency business works, and the role media plays to achieve client business objectives.

  • Maintains an interest in client verticals and is able to communicate relevant business information to outside vendors.

  • Welcomes a deadline-driven environment and produces proactive, best-in-class work.

  • Approaches work with a positive attitude, while listening and responding constructively to others’ points of view; demonstrates a high level of commitment.

  • Develops strong relationships with internal and external partners, acts as an interface with other agency team members, the media community, and clients.

    •  Represents TM, our clients, and the media team in a professional manner that demonstrates a high degree of integrity.  Serves as a role model to Associate Planners and peers.

    • Fosters a good rapport with media team members, account management and other agency departments.        

    • Participates in outside industry organizations.

Educational Requirements, Professional Skills, and Personal Attributes

  • Requires a Bachelor’s degree; preferably in advertising or marketing

  • A minimum of one to two years previous media experience required, within an agency a strong advantage

  • Proficient in media math/formula construction, the use of industry-standard media tools, and Microsoft Office with an emphasis on Excel and PowerPoint

  • Experience with DoubleClick Campaign Manager a plus

  • Skillful in the areas of time-management, multi-tasking, prioritizing, and accuracy/attention to detail

  • Proven ability to organize ideas well and express thoughts clearly and confidently, both orally and in written correspondence