Let’s Talk Tex-Mex - Taco Bueno

Campaign Strategy / film / Design

Hot on the heels of Tex-Mex Obsessed, and with the luxury of more than a few weeks to get on air, we launched the #LetsTalkTexMex brand campaign. It was a bold relaunch for the brand, challenging customers to share their love for Taco Bueno. It created a dynamic dialogue between the brand and its most avid fans. Launched on January 1, 2018, #LetsTalkTexMex ran the gamut of creative deliverables, including online video, banner ads, social, in-store and out-of-home, as well as fresh new product photography. It hit solidly on the insight that nobody knows more about real, authentic, quality Tex-Mex than Taco Bueno. From their fresh tortillas to their house-made queso, we reminded customers that if they had a hankering for Tex-Mex, no one could satisfy it like Taco Bueno.