Tasteful Noods - No Yolks / Riviana

Campaign Strategy / film / Design


When No Yolks® first came onto the scene in 1976, they changed the game by being the first noodles available with zero cholesterol. But as the years went on and grocery stores dealt with an epidemic of clutter, No Yolks® started to get a little lost in the shuffle. So we asked ourselves, “how do we help No Yolks® start turning heads again?” And from that question Tasteful Noods was born. By just shortening noodles to noods we gave the brand a fun, flirtatious personality that isn’t afraid to turn up the heat in the kitchen and in their ads.