Tex Mex Obsessed - Taco Bueno

Campaign Strategy / film / Design


In 2017, we were thrilled when Taco Bueno selected TM as their Agency of Record and we hit the ground running. Actually, more like sprinting. Within the first two weeks we were shooting online video, crafting social content, and developing elements for point-of-purchase and out-of-home for three promotional windows—all on a limited budget. What stood out immediately was Taco Bueno’s love of Tex-Mex and Taco Bueno’s customers’ love of Tex-Mex. In fact, they were Tex-Mex obsessed. We played with that obsession showing just how crazy people are about Bueno’s iconic Tex-Mex delights.