Universal Orlando Resort
Campaign Strategy / film / broadcast
Casting spells inside the Wizarding World of Harry Potter. Outrunning a T-Rex in Jurassic World. Battling alongside Optimus Prime in Transformers. You know the characters. You know the stories. Now you know where to find them — and where you can live the adventure. Since 2012, we’ve helped Universal Orlando Resort differentiate itself in the crowded and ultra-competitive category of theme park entertainment by launching new attractions, promoting unique events and driving record-setting visitations. Let’s face it, there comes a time when we all want more than just a fun-loving mouse. That’s why, as recently as 2017, we further evolved the brand to directly target families who have outgrown the competition, and helped position Universal Orlando Resort as the premiere vacation destination for those who are ready for the next level of thrills, excitement and unparalleled experiences. So if that sounds like your kind of vacation, then we’ve got just one thing to say — it’s about time!